Children at 20 schools in Opole are taking part in a programme to encourage them to drink more milk.
Research at the medical university in Białystok shows that, across Poland, children do not get 50 per cent of their recommended daily calcium intake. So youngsters in Opole are among those from 600 schools nationwide to have signed up for the Mam Kot na Punkcie Mleka campaign.
It’s a problem that places Poland very low regarding milk consumption in Europe. The average intake here is around 200 litres per year, compared to 370 litres across the EU as a whole.
The campaign aims to address the issue by promoting milk as a ‘cool’ drink, highlighting its health benefits, and steering youngsters and their parents away from snacks and unhealthy drinks. It enlists the help of SuperKot – as seen in this cartoon: